We are the leading independent provider of proprietary semiconductor and software-based, real time video compression solutions for the broadcast and DVD recorder market. Real time video compression technology is critical to enabling the efficient transmission and storage of high-quality video content. Our patented, proprietary technology is considered best of class by our customers for providing the most effective solutions for the storage of highquality video content in the least amount of space and the transmission of such video content using the lowest amount of bandwidth. Our technology leadership in our core markets, coupled with an increasing need for cutting-edge compression technologies in adjacent markets, positions us to successfully penetrate additional large adjacent markets such as set top boxes and video players.
Magnum believes consumers want access to audio and video entertainment in many forms, and through many paths. They should be able to move their favorite A/V content between entertainment devices, without concern over technicalities such as screen resolutions, file formats, or media types. Magnum believes it is the role of technology providers to facilitate the emergence of ubiquitous consumer A/V material.
Magnum is a leading innovator in the technologies for encoding and compressing audio and video, storing and managing A/V data, and exchanging A/V content between consumer electronics devices. Magnum's products are integrated circuits (chips) that enable new and exciting features in consumer entertainment systems. Magnum chips are used today in DVD recorders, digital media centers, digital camcorders, portable media recorders/players, automotive entertainment systems, and intelligent digital TVs. The products are chips, but the focus of development at Magnum is creating complete platforms. Magnum chips enable new features, and Magnum platforms provide chips, software, and working system solutions so that consumer electronics manufacturers can quickly bring those features to the market. The company maintains a significant customization team to assist in extending the Magnum platforms to each