MEDIA ADVISORY – Magnum Semiconductor To Demonstrate Advanced Audio/Video Technology At Ceatec Conference, Japan

October 3, 2006

Who: Magnum Semiconductor is a provider of audio/video IC solutions including chips, software and reference designs for digital video recording, home entertainment networking and playback and management of audio/video content.

What: Magnum Semiconductor will be demonstrating in private suites the silicon technologies behind the next generation of DVD recording, time-shift and other consumer electronics entertainment systems for both portable and in-home applications.

Technology demonstrations will include:

• Sonata: Magnum’s complete hardware and software solution for encoding, storing, and managing consumer audio/video content
• Recording and time-shifting DVB-T broadcast content, including MHEG-5 and Electronic Program Guide
• Playback of DivX Ultra A/V content
• HDMI interface to large-screen TVs
• USB2 interface to storage devices for transferring and retrieving A/V content
• File transfers, and real-time streaming of A/V content from PCs to TVs through the Sonata Platform

When: CEATEC, Oct. 3 to Oct. 6, 2006

Where: Hotel New Otani Makuhari
Chiba, Japan
Phone: +81-43-297-7777

Background: CEATEC JAPAN (Combined Exhibition of Advanced Technologies) is the largest international exhibition in Asia for the technology and electronics sectors, including the fields of imaging, information and communications. Every year in October at Makuhari Messe, companies and organizations representing the IT and electronics industries participate in CEATEC JAPAN where they announce cutting-edge technological advancements and demonstrate the latest products. For more information on CEATEC JAPAN go to www.ceatec.com.

Contact Information:

Press who would like to schedule a demo or interview at CEATEC should call Mark Singer in the U.S. at (408) 945-3806, msinger@magnumsemi.com; or Jody Privette at (415) 328-4700, jprivette@strategiccom.biz. Further information regarding Magnum Semiconductor is available at www.magnumsemi.com.

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